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The Team

LISA BALELO
PRINCIPAL
DIRECTOR OF AUTOMOTIVE EVENT DEPARTMENT/PROJECT DIRECTOR


Lisa, a principal of LW research group, has 16 years experience in the business. She has a background in product placement and has brought expertise in special event planning to the company.

Lisa manages in-house Focus Groups, as well as all aspects of project coordination and production for off site automotive events. She oversees all phases of each project from fielding to the phone room, to seeing it through to completion on site.

Lisa has planned and executed large scale 2,000+ respondent volume clinics which have included International fly-ins. Lisa is also responsible for developing a drive route which has been approved and used by several major automotive manufacturers. She has more than 200 clinics, drive tests and special luxury automotive events under her belt.

When it comes to coordinating an automotive special event she can think "outside of the box." Her attention to detail will always guarantee a successful event.

Lisa's résumé of clients range from start up organizations to Fortune 500 companies.

Lisa holds a Bachelors Degree in Communications/Advertising from Pepperdine University.


WENDY FEINBERG
PRINCIPAL
FOCUS GROUP FACILITY DIRECTOR/PROJECT DIRECTOR


Wendy, a principal of LW research group entered into the business 20 years ago. Wendy started in the Market Research Field as a teenager and fell in love with the business.

Wendy handles bidding for projects held at our Focus Centre and also coordinates off-site events at hotels and focus group facilities in other cities for multi-city projects. Her experience includes general consumers, multi-cultural groups, in language recruits, children and/or parents, pet owners, business owners, community leaders, political studies, ethnographies, professionals, college students, automotive, music studies, video or computer gamers, internet users and usability labs, and real people testimonial commercials, just to name a few.

Wendy's résumé of clients range from start up organizations to Fortune 500 companies.

Wendy holds a Bachelors Degree in Communications from UCLA.


TAMMIE SCHNEIDERMAN
PHONE ROOM SUPERVISOR


Tammie started with the company in 1989 as a recruiter. She has been the phone room supervisor at LW research group for the past 9 years.

Tammie is a perfectionist when it comes to meeting quotas. She has a deep caring for the outcome of every project and takes pride in each and every recruit. She has managed a phone room with multiple city clinics being recruited. Clients know her by name and know that it is stamped on each recruit that comes out of the phone room. Her constant availability and communication has earned her great respect by all who have had the privilege of working with her.

Tammie earned a Bachelors Degree in Fine Arts/English from Emporia University.


BRUCE SAUNDERS
FIELD SUPERVISOR/SPECIAL EVENT TEAM


Bruce started with the company in 1990 as an interviewer on clinics. He has been the Field Supervisor since 1998. Bruce has managed projects that have been conducted all over the United States. He has been responsible for supervising large scale clinics with staff up to 75 people and has managed drive tests that have included over 50 vehicles on site.

Bruce is a part of coordinating every event from start to finish which includes hiring of staff and suppliers, dealing with vendors and clients on site.

Bruce is a standard LW "staple" and has earned the respect of both staff and clients. He brings energy and enthusiasm to each and every project.

Bruce earned a Bachelors Degree in Business from the University of Las Vegas.


NATANYA MARKS
EVENT COORDINATOR/SPECIAL EVENT TEAM


Natanya began working with LW as a field interviewer in 2001, and joined the Special Event Team in 2005. Her unique background in television, film and live event production makes her a great addition to the company and a great asset when it comes to planning and coordinating automotive studies and events. Natanya helps bring those forward thinking, "outside of the box" ideas to fruition.

She has worked in numerous capacities with the LW team - from supervising clinic check-in to overseeing coordination of large clinics and intimate special events.

Natanya earned a degree in Communications from Vanguard University.